About me

The aim of this website is to promote the fantastic quality and variety of drinks we have here in Wales.

My name is Iorwerth Griffiths and I am an experienced drinks writer and consultant based in North Wales.

As a consultant I work with companies on the development of their marketing and communications; strategic branding and product development; product promotion; and I have taken part in product development tasting panels.

I authored Beer and Cider in Ireland: the complete guide (Liberties Press), the first ever guide of its kind and I have contributed to Malt Whisky Yearbook. I receive commissions from a number of drinks publications including Whisky Advocate, Whisky Magazine, Beers of the World, Beer and the trade press.

I also deliver public lectures on drinks and product tasting masterclasses to both the public and trade audiences.

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